Are you looking for ways to increase rentals of your holiday
property in Egypt and make your online listing more enticing? Why not include quotes from your previous guests which state how much they enjoyed their stay?
Why Testimonials Work
Testimonials are quotes from people who have previously used your holiday property in Egypt, and they can be a very effective marketing tool to use in your online profile and your promotional materials.
When a potential renter is looking at your holiday property listing, they don’t know you and so therefore they have no reason to trust you or think that you are any different from any other holiday home owner. However, if you can help them connect emotionally with other people who have stayed at your property and enjoyed themselves they will be much more receptive to what you have to offer. The reader will connect with the person writing the testimonial and imagine that their experience will be similar to theirs.
When they are reading the words of another customer just like them they will trust that the words are not coming from you, who is trying to promote the property, but from a customer who has no vested interest in the success of the holiday rental. This lends a high degree of veracity to the comments, because whoever wrote the testimonial has no reason to exaggerate or lie about the quality of their experience.
Including a couple of glowing recommendations from previous guests will be very helpful in making your rental property in Egypt listing stand out from the others and increasing your bookings.
How to Get Fantastic Testimonials
So how can you get great testimonials for your property in Egypt? The first step is to provide absolutely wonderful holiday accommodation, because no one will want to give you a positive comment if they have not had a good experience. Once you have done this, here are a few tips for asking for testimonials about your property in Egypt:
• If you know a guest personally, don’t be afraid to pick up the phone and call them for a testimonial. If you don’t know them as well, you can solicit one through email or mail.
• You might also want to have a guestbook or customer satisfaction survey at your property in Egypt so that guests can fill out their comments when they are there. Let them know that you might use their comments in your advertising materials.
• Don’t edit a testimonial. You might be tempted to clean up the grammar or certain regional language quirks, but these details will make the testimonial more real to your readers.
• Ask your guests to comment on specific features of the property, such as the location or the swimming pool. You can then place these testimonials along with a particular point that you are trying to make.
• Never try to write fake testimonials. Your readers will always be able to detect your lie and you will lose all credibility.
These are just a few tips for using testimonials to promote your rental property in Egypt!